Lessons from The Arnold Strongman Classic
On Monday, March 2, 2020, I met my graduate course, The History of the Sport Industry in America, at the Stark Center to talk about a series of readings they’d been assigned that dealt with the business of strength. They were asked to read an article Ben Pollack and I wrote about 1950s gym-chain magnate Vic Tanny, several chapters from Dominic Morais’ dissertation about Bob Hoffman’s marketing tactics to promote the York Barbell Company and, finally, a long essay that Terry wrote about The Arnold Strongman Classic (ASC) in an anthology called Philosophical Considerations of Physical Strength that he also...





