Strength, first published in 1914, was the channel needed by Alan Calvert to get the public to start using weights. Calvert had opened his business, Milo Bar-Bell, in 1902, on the premise that lifting heavy weights was the key to strength and physical conditioning. His adjustable barbells paved the way for the development of progressive resistance exercise. Strength was how he would bring that exercise to the interested public. Click on the button below to read through a selection of Strength magazines dating from 1914-1930.
Flip through Strength, October, 1914 issue: