Celebrating the 100th Anniversary of Darrell K Royal–Texas Memorial Stadium at the University of Texas
“FOR TEXAS, I WILL”
Head Football Coach Doc E. J. Stewart coined the phrase, “For Texas, I Will.” The idiom began as a coaching or motivation tool during the 1923 football season; however, it was then used as a rallying call for students, faculty, alumni, and legislators fundraising for Theo Bellmont and Lutcher Stark’s vision of a new athletic stadium. It was in these early stages of Bellmont’s plan and fundraising strategy that the name of the new stadium was decided to be Texas Memorial Stadium in honor of Texas veterans who lost their lives while serving in World War I.